This portfolio summarizes what I have done for Yes Logo.
These are photos from December Showcase at NYU Abu Dhabi. This showcase summarizes what we have been doing in Yes Logo.
As this semester reaches its end, my stay here at NYU Abu Dhabi is also coming to an end. This post is my final blog post for Yes Logo, so I would like to share some of my thoughts on this course.
Looking back to the beginning of the semester, I think I chose this course because I wanted to learn how to design a logo in depth after taking Intro to Design at NYU Steinhardt. At the same time, since what I learned in Intro to Design was mostly about typography, I had planned to explore designs that are more graphical, which I actually did, as we were designing the vision concept for Emirates Society for Nature and the logo for 45 years of diplomatic relation between Italy and UAE. Continue reading “Blog Post 7: Final Reflection”
I picked some common logos and try to categorize them by color. Instead of categorizing them into specific colors, I just put them into two categories, warm and cold and here they are.
Logos with a warm color scheme:
Since we are designing a logo for Italy-UAE 45 Years of Diplomatic Relations, I did a research on logos for such purposes worldwide. I put them into two categories, logos that are based on the number (of years) and logos that are not based on the number.
Logos that are based on the number
(with almost no modification to the number, a.k.a., typographical)
In this blog, I wouldn’t talk about the history of a particular brand, instead, my research focuses on the most recent rebranding of each company, furthermore, I would focus on the typeface changes.
As a computer science major, and someone who’s really into technology, I am quite sensitive to the changes that are made to tech companies, which is what I will start with.
(Note: Logos on the left side are before rebranding, and logos on the right side is after rebranding.)
Google made this change on September 1, 2015. And the old logotype is set in a serif typeface, while the new logo is set in Product Sans, which is designed for Google’s new identity. The new typeface is actually very close to Futura and yet different, especially since the letter “e” is a bit tilted to add a friendlier look.
I have been doing research on logos in UAE for quite a while so I would like to categorize and comment on them.
Mobile Network Operators
Despite the fact that Etisalat shares a bigger market, I like the du logo much better. Maybe I am biased as my family name is Du, but still, the simplicity of the geometric shape of du really makes it stand out whenever I see the logo either on an board or a building. Continue reading “Blog Post 3: Logos in UAE”
I will probably post something more interesting and more relevant for the class and the project, but as we are still at an early stage, I tend to reflect on what I have done for this class in the past two weeks.
One major project that we were assigned and have done was the poster for Yellow Brick Road, a “bold theatrical adaption of L. Frank Baum’s classic novel The Wonderful Wizard of Oz”, directed by Toni Tsunoda and presented by The NYUAD Theater Program. And here are the three sketches that I have:
I would talk about my first impression of this class and some thoughts after taking a few classes now.
I was not originally enrolled in this class because the name says “Yes Logo”, which basically sounds like a logo design or graphic design class. Since I have taken Introduction to Design 1 when I was in New York, which was also considered to be a graphic design class and in which we did some assignments for identity design, I naturally thought there would be some significant overlap between those two classes. As a senior, I have finished most of my major required courses but I still want to be careful with electives, which help me to explore my passion for visual arts. I was so fascinated and so attracted by logo design that I eventually emailed Prof. Puccetti asking about this course and even attended the first class to see how it actually looks like. As both Prof. Puccetti and the first class assured me, this class would be focusing on logo design and branding, more specifically, the ultimate project is to design a logo for EWS-WWF. Lucky enough, I successfully enrolled in this class when I decided to. Continue reading “Blog Post 1: Typography vs. Graphics”